Bitcoin’s recent surge in value demonstrates a notable shift in market sentiment, particularly following the 2024 U.S. presidential election. Prices have risen nearly 40% since November 5th, with Bitcoin reaching an all-time high of $103,332 on December 5th, signaling a significant opportunity for businesses to embrace cryptocurrency payments.
Expecting more payments in crypto becomes imperative for you as a business owner. The growing trend of consumers favouring cryptocurrencies stems from various factors. Investors display optimism regarding a more crypto-friendly administration under President-elect Donald Trump, while potential policy changes from a supportive Congress further improve market confidence. Additionally, the announcement of the departure of SEC Chair Gary Gensler, who faced criticism from the crypto community, bolsters sentiment.